On this page
Draft · legal review required · Version 0.1
Legal
Last updated
Vatar’s policies for fans, creators, press and brands, in one place: what you can make with our material, how to credit it and what we accept in the city. Each one is a draft until our lawyers sign it off.
- Fans and creators
- Make fan art, videos, streams, guides, music and cosplay with our material. You don’t need to ask first.
- Press
- Free to use for editorial coverage of Vatar and its worlds. Credit “Image: Vatar”.
- Brands
- Every player is 18+. Your ad sits in a real-city world full of real people, so it must be honest and safe.
Trademark and fan-content policy
What you can make with Vatar and Lagos Life material, how you can earn from it, and the few things we ask you not to do.
In short
- Make fan art, videos, streams, guides, music and cosplay with our material. You don’t need to ask first.
- You can earn from it through platform ad revenue, tips, memberships and channel sponsors, as long as the work itself stays free to see.
- Don’t sell products with our logos or characters on them, and don’t make your work look official.
- Add the fan notice, and take a piece down if we ask.
1. What this covers
“Vatar material” means the names Vatar and Lagos Life and every future world, our logos and the V mark, characters, in-game art, music and sound, written lore, and the screenshots and footage you capture while playing.
2. What you can do
We give you a free, worldwide, non-exclusive licence, which we can withdraw, to use Vatar material in fan work that is mainly your own creation:
- fan art, comics, animation, music and writing;
- videos, streams, guides, reviews and podcasts;
- cosplay, props and costumes for yourself;
- community servers, wikis and events that are free to join.
3. Earning from fan work
- Allowed: ad revenue on the platform you post to, tips, donations, channel memberships and sponsors of your channel, if you disclose the sponsor and don’t suggest Vatar is involved.
- Not allowed: putting work that is mostly Vatar material behind a paywall, selling it, crowdfunding a project built on it, or minting it as NFTs or tokens.
4. What you can’t do
- sell merchandise, prints or digital goods that use our logos, characters or art;
- use our logos or the V as your own logo, avatar, app icon or watermark;
- register domains, handles, company names or trademarks that contain “Vatar” or a world name;
- call your work “official”, or suggest that Vatar made, approved or sponsors it;
- use our material in ads for other products, or for political campaigns;
- make hateful, sexual, violent or illegal content, or content that harasses anyone;
- share other players’ personal information. Everyone in our worlds is a real person;
- datamine or leak unreleased content, or promote cheats and exploits.
5. Our names and logos
Write our names in plain text: “Vatar” and, on first mention, “Lagos Life, a Vatar world”. Use logos only from the fan kit, unchanged, and never larger than your own name. The “Live on Vatar” badge is for paying partners only.
6. The fan notice
Put this line in the description or credits of your work:
“Made by a fan using Vatar content under Vatar’s Fan Content Policy. Not endorsed by or affiliated with Vatar.”
7. Real places, real brands
Our worlds show real places, and some in-game billboards carry real brands. This policy covers only Vatar’s own material. Brand logos, ads and landmarks belong to their owners.
8. If we ask you to stop
We can withdraw this licence for any piece at any time. If we ask, please take it down within 7 days. We may update this policy and will date every change.
9. Questions
Write to info@vatar.com. For a commercial licence, talk to our partnerships team: justina@vatar.com.
Creator and streamer guidelines
Stream it, post it, earn from it. Here is how to credit us, use the creator kit and play fair with the real people around you.
In short
- Stream and post Lagos Life and every Vatar world as much as you like, and monetise it on your platform.
- Add the credit line, use logos from the creator kit only, and disclose every sponsor.
- Never call your channel official or speak for Vatar.
- Everyone in our worlds is a real person: ask before you put someone in the spotlight.
1. Who this is for
Streamers, video creators, podcasters and anyone who publishes content made in a Vatar world. It sits on top of our Fan Content Policy (19.01) and each platform’s own rules.
2. Stream and post
- Gameplay, events, tutorials, reviews, clips and highlights are all welcome.
- In-game music may be streamed with gameplay. [Draft: confirm music licences before publishing.]
- You don’t need permission or a contract to start.
3. Earn from it
Platform monetisation, tips, subscriptions, affiliate links and channel sponsors are all fine. Selling access to Vatar content itself is not (see 19.01).
4. The credit line
Put this in the description, or on screen the first time the game appears:
“Lagos Life, a Vatar world. Made with Vatar content.”
5. Logos
- Use logo files from the creator kit (07.08) only, unchanged: no recolours, effects or crops.
- Keep them in a corner of your overlay with clear space around them, and never larger than your own name.
- Never put our logos on merchandise you sell.
6. Say who pays you
Disclose every sponsor with the platform’s paid-partnership tool or a clear “#ad”. If Vatar sponsors you, say “Sponsored by Vatar”. Never present a paid post as your own opinion.
7. Off-limits
- “Official” or “Vatar” in your channel name, handle or logo;
- speaking for Vatar or impersonating our staff;
- leaking unreleased content, or teaching cheats and exploits that hurt other players;
- harassment, hate, sexual content, or gambling with in-game items or real money.
8. Playing with real people
Ask before you feature another player’s name, voice or face. Hide personal details that appear on screen, and honour any “please don’t stream me” request.
9. If something goes wrong
We may ask you to edit or remove content, or remove you from the creator programme. Questions: info@vatar.com.
Press-asset licence
The terms for using the logos, art, screenshots and photos in the Vatar press kit.
In short
- Free to use for editorial coverage of Vatar and its worlds.
- Credit “Image: Vatar”.
- Don’t change our logos, and don’t use any asset in ads or merchandise.
- For anything else, ask press@vatar.com.
Terms
| Licence | Vatar Inc. gives you a free, worldwide, non-exclusive licence to use the assets in this press kit for editorial coverage of Vatar and its worlds: news, reviews, features, broadcast, podcasts, books and academic work. |
| Credit | Credit images “Image: Vatar”, or “Lagos Life, a Vatar world. Image: Vatar” for gameplay. |
| Logos | You may resize logos. Don’t recolour, stretch, crop, outline or add effects to them, and don’t place them on busy backgrounds without their clear space. |
| Screenshots | Screenshots and art: you may crop and resize them, as long as the result doesn’t misrepresent the game. |
| People | Headshots show real people. Use them only next to coverage of that person or of Vatar. |
| Not covered | Advertising, merchandise, anything that suggests Vatar endorses a product or publication, selling or relicensing the files, and training AI models on them. Ask us first. |
| Third parties | Brands and ads visible in gameplay belong to their owners and aren’t licensed here. |
| Ownership | All assets © Vatar Inc. We may update the kit or ask you to stop using a specific asset; please do so promptly. |
Questions or other uses: press@vatar.com. This licence is published on the press page and included in the press-kit ZIP as LICENCE.txt.
Advertiser brand-safety and creative guidelines
What brands can show inside Vatar’s worlds, how to prepare the files, and how approval works.
In short
- Every player is 18+. Your ad sits in a real-city world full of real people, so it must be honest and safe.
- We never accept gambling, adult, tobacco, drugs, weapons, crypto or political ads. Alcohol and finance are allowed with conditions.
- Send files at least 5 business days before launch. We review within 2 business days.
- We may pause any ad that breaks these rules or the law.
1. Who sees your ad
Lagos Life, a Vatar world, is played in the browser by adults: accounts are 18+ at sign-up. Ads appear on billboards, screens, vehicles and storefronts inside the city, seen by real people going about their day. [Draft: confirm age-gating method.]
2. Never accepted
- gambling and betting, including sports betting, lotteries and casino-style games;
- adult and sexual products or services;
- tobacco, vapes and nicotine products; recreational drugs, including cannabis;
- weapons and ammunition;
- cryptocurrency, tokens, trading signals and get-rich-quick offers; predatory lending;
- political parties, candidates, campaigns and issue ads (in-game elections are gameplay, not ads);
- counterfeit goods, and anything illegal where the ad is shown.
3. Allowed with conditions
| Category | Conditions |
|---|---|
| Alcohol | Licensed brands only. No drinking with driving, sport or work, no appeal to under-18s, and the responsible-drinking line required by ARCON. |
| Financial services | Licensed by the CBN or SEC (or the local regulator). Show the licence line and any risk warning. |
| Food, drink, health and beauty | NAFDAC registration number where required. No health claims we can’t verify. |
| Dating and social apps | Adults-only service, no sexual imagery. |
4. Creative rules
- Be truthful: no claims you can’t back up, no fake prices, no fake countdowns.
- Don’t imitate the game’s interface: no fake buttons, rewards or “You won!” messages.
- No hate, sexual content, violence or shock imagery.
- No URLs, QR codes or small print on in-world surfaces; they can’t be read in motion.
- Up to 7 words and 3 visual elements. Logo at least 25% of the board height, headline cap height at least 80 texture pixels.
- Text contrast at least 4.5:1. Animated screens: no more than 3 flashes per second.
5. Local law
You are responsible for approvals your ad needs where it is shown, including ARCON vetting in Nigeria and NAFDAC numbers. [Draft: counsel to confirm whether in-game placements need ARCON pre-approval.]
6. File specs
| Surface | Size | Format |
|---|---|---|
| In-world billboard 2:1 | 2048 × 1024 px | JPG ≤ 450 KB, sRGB, opaque. We make the 1024 and 256 px tiers. |
| Wall poster 1:2 | 512 × 1024 px | JPG, sRGB, opaque |
| Mural 4:1 | 2048 × 512 px | JPG, sRGB, opaque |
| LED screen 16:9 | 1024 × 576 px | JPG or a 6-second loop on request |
| Vehicle wrap | Template per vehicle | From the 12.03 wrap template; keep clear of windows and seams |
| Storefront sign | Template per shop | From the 12.04 signage template |
Templates with bleed, live area and logo minimums are in the media kit (12.02, 12.03, 12.04).
7. Approval and turnaround
- Send final files at least 5 business days before the start date.
- We review within 2 business days and allow up to 2 rounds of changes.
- If we reject an ad before it goes live, you can replace it or get a refund for that placement. [Draft: align with the insertion order.]
8. Disclosure
Every paid placement carries the “Ad · Live on Vatar” plate on the frame of the board or screen, never on your art.
9. Takedown
We may pause or remove an ad at once if it breaks these guidelines or the law, or if it causes harm to players. Impressions are estimates and are not guaranteed.
10. Contact
Partner with us: justina@vatar.com.
Co-branding approval checklist
Tick every box before any “Vatar × Partner” piece goes out. Internal.
Before design
- Signed agreement or insertion order covers co-branded use and channels.
- Partner logo from the partner’s own source, with their guidelines.
- Partner category is allowed under 19.04.
Lockup
- The 12.01 lockup with the × divider: Vatar left or on top, equal optical size.
- Clear space at least 1.5× the cap height on every side.
- Approved colourways only: C07 on paper, C04 on black, C09 on lilac.
- Marks never merged; nothing inside the V; no effects.
Copy
- Vatar leads; Lagos Life appears only as “Lagos Life, a Vatar world”.
- Numbers from shared/content/facts.json, confirmed by the CEO.
- CTA “Partner with us”. Never “Advertise with Vatar”.
- No URL or “Now playing” badge on social art.
Sign-off
- Partner approval in writing.
- Brand lead approval.
- Legal approval for paid media, press releases and contracts.
- Final files and approvals archived with the asset.
Privacy and terms
The privacy notice and the terms of use for vatar.com have their own pages. Both are placeholders until the text has legal review.
