Vatar · World 01 is open

Every city, playable.

Vatar turns real cities into social worlds you play free in your browser, built street by street and full of real people. Lagos was the first.

In-game capture, 19 Oct 2026

World 01 · Lagos Life

The first city filled up fast.

11.4M+ players have made a character As of 19 Oct 2026
How we count
Registered accounts: someone who signed up and created a character. Not unique people, not monthly actives. Company-reported, unaudited. Source: lagoslife.app public stats.
1.5M+ play on an average day As of 9 Oct 2026
How we count
"Average daily players" as published by Vatar on vatar.com. The window and the exact metric are not stated yet.
200,000+ in the world at once, at peak Peak · as of 8 Oct 2026
How we count
Peak players online at once, as reported by the CEO to TechCabal on 9 Oct 2026.
15 countries they play from As of 9 Oct 2026
How we count
Countries players come from. After Nigeria, most come from the US, UK, Ghana, Canada and the Netherlands. Company-reported to TechCabal, 9 Oct 2026.

In the press

Vatar worlds

All games

What we build

Almost every game you've played is set somewhere else. We build the ones set at home.

People Every avatar is a real person. Bring your crew.
Places Real streets, real landmarks, real slang. You'll know your area the moment you land.
Play Jobs, homes, elections, trade and nights out. An economy the players run.

Places · Rent

Island or Mainland. Pick a side, get the keys.

Play · Hustle

Start at the market. Get a job, open a stall, build the hustle.

Places · Drive

Third Mainland at rush hour. This time, you're driving.

Play · Vote

The governor is a player. Vote them in, or vote them out.

People · Link up

Friday night, the beach, the whole crew. Nobody here is an NPC.

Real ↔ game

Every Vatar world starts with the real map: its water, its bridges, its sides of town. This is Lagos Lagoon, in a photo and in World 01.

City by city

Every world is built from its own city's streets, landmarks and slang. Free to play, paid for by brands.

Lagos was the first. It won't be the last.

We'll name the next one when it's ready.

Meet the team

The city format5 layers

Swap the city, keep the format. World 01 runs on it today.

Platform

Players come for the city. Brands and culture follow them in. Rewards follow them back out.

Players play free. Brands pay for the city.

For brands
Billboards, giant screens, airport boards and sea plots, inside a city players live in.
62 boards · from ₦250K / 7 daysAs of 19 Oct 2026
Formats and prices
Live experiences Launching
Concerts, listening parties and launches inside the city, with tickets, sponsors and merch drops.
Host an event
Real rewards Coming next
Earned in the game. Delivered in real life: airtime, food, gifts and partner products.
Partner on rewards
Player-run cities
Players hold elections, run the police and make the laws.
Real people
An audience of real people, together in one city: 200,000+ at once at peak.
Peak, as of 8 Oct 2026